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The reason these figures are much higher than those we’ve cited is because they include all potential overheads, such as hiring in-house social media staff and training them up. These are things you don’t need to worry about when you work with a social media management company or freelancer – so you can see how you might save money by working with a third party instead of managing your social campaigns in-house. SocialPilot is one of the most cost-effective social media marketing tools of the bunch. For social media managers who oversee a large number of social media accounts from one interface, SocialPilot is an affordable option. Its Small Team tier allows three users to post on 20 social media accounts for $42.50 per month (billed annually) as opposed to Hootsuite’s Team plan that allows three users to post to 20 accounts for $249 a month or Sprout Social’s Professional plan that allows a user to post to unlimited accounts for $399 per month.