While rituals like double cleansing and harnessing the calming powers of watermelon originated in East Asian cultures, they’ve made their way stateside. Brands like Laneige, Glow Recipe, and Sulwhasoo have become cult-favorites—and quickly at that. From elite Korean sunscreen formulas to game-changing, glow-boosting essences and the use of ingredients like matcha, niacinamide, and ginger, the K-beauty contribution to skincare is unmatched. As such, we’ve taken the time to round up the best Korean skincare brands that deserve a spot in your routine.  Aritaum Hannam is located right next to Hannam Chain in Koreatown. And yes, it is the same Aritaum as the Aritaum in California Market but resembles more of Korea’s Aritaum as they are focused more on Aritaum brand series like Mammonde or IOPE. You can easily visit on your way to the Korean supermarket Hannam Chain to get your favorite go-to products from makeup items to body mists and small tools like eyebrow razors.
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Featuring stunning rose-gold-and-black packaging, Full Frontal is advertised as a buildable mascara, so you can go from a casual day look to full-on party look with a few extra coats. On top of it all, it is supposed to be long-wearing and lightweight, as well as water-, sweat-, and smudge-resistant. And just like all Fenty Beauty products, it’s also 100% cruelty-free. So yes, it pretty much has it all and more. According to Fenty, ‘The ultimate do-it-all mascara designed for a fully exposed lash look, featuring an exclusive flat-to-fat brush that instantly volumizes, lifts, lengthens, and curls’. And this one, in the words of Rihanna herself, looks set to “dominate the mascara game.” Wishful thinking for now, but we’ll keep our lashes primed and our eyes peeled. I got to try the product ahead of the launch, but even before I got my hands on it, I knew it was going to be good. How? Because Rihanna herself wrote on Instagram, “It’s OVER for these folks! OVAAAAAAA” on Fenty’s post to back up her latest venture.