While Mailchimp offers a free package and many exceptional features, other companies provide the same and more. In this article, we’ll share where Mailchimp falls short and seven other alternatives that nonprofits should check out. While Mailchimp is a popular email marketing tool (and you could even get 15% off with Mailchimp’s nonprofit discount), that doesn’t mean it’s the right fit for your nonprofit organization’s budget, bandwidth, or technological needs. MailerLite is known for its simplicity and affordability, often appealing to budget-conscious small businesses. Mailchimp offers a more extensive range of features, including complex automation and advanced analytics. MailerLite user interface is more streamlined, whereas Mailchimp can be overwhelming due to its plethora of options. Integration-wise, Mailchimp leads with a wider array of third-party apps and services. In deliverability rates, both platforms perform competitively, ensuring emails reach the inbox.
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It might be that they clicked on a link in one of the emails in your promotional email series, put items in their cart but then bounced without checking out, downloaded a piece of content, bought something, or responded to a survey. In some way, their behaviour “triggered” the drip campaign they are now entered in. As mentioned before, the type of email campaign you send depends entirely on your goals with email. If you’re looking to drive direct sales then sending marketing offer and announcement campaigns are going to return the best results, however if you are simply looking to keep your existing customers up-to-date on the latest projects, products or developments at your company, then sending a regular newsletter is going to be the best way to achieve that. Nope, social media isn’t the only platform that helps a company’s brand awareness. Possessing a customer or prospect’s email address means one thing: they showed a level of interest in your business. Email marketing gives you the ability to increase that interest level, that brand awareness, by staying top of mind.